Create a board on Pinterest and name it [Your Brand Name] Image Ideation. Pin 40+ images you feel represent your brand’s visual identity. If you’re new to Pinterest, head here for a quick tutorial. For this first round, keep the module in mind, but primarily pin whatever images you gravitate towards intuitively and try not to overthink the strategy.

Use the following questions to select 15-20 images from your Pinterest Board to move into a new Google Slide Deck where you can see how all the images work together. Make sure to keep all images on one slide to see them laid out together. While the subjects of the imagery should vary, the goal is to maintain a unified look:

1. Do the images reflect the way you want to make your customer feel? Do the images reflect the way you think society should be?
2. Will these images resonate with your Target Audience? Why or why not?
3. Do these images paint a lifestyle in line with my brand Mission?
4. Pair your Moodboard with your brand Tagline, Brand Story, and Brand Adjectives. Does everything feel cohesive?
5. Are there any images missing that are needed to help paint your brand lifestyle? If so, feel free to source images outside of Pinterest to add to the Google Slide Deck.

We created template Moodboard slides for you to experiment with. Choose one of the four Moodboard templates and delete the rest. To add in your images, click on the placeholder image and hit replace in the toolbar, where you’ll be able to upload your desired image. For a more detailed tutorial of Google Slides, head to our FAQ page.

As you create your Moodboard aim to:
1. Step back and see if there is a cohesive, appealing visual identity coming together as you continue fine-tuning. Refine until you have a Moodboard that represents the desired look for your brand and a story that your target audience will resonate with.
2. When you complete this board, we suggest printing this slide for you to refer back to throughout the rest of the Brand Image & Experience Workshop Series.