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The Brand DNA Course
Introduction
Welcome
Manifesto
Letter From The Studio
Select Your Brand Bible Template
Google Slides Template
Canva Template
Resources
Glossary
FAQ
Chapter 01: Brand Story
Chapter 01 Overview
1.1 — Problem & Solution
1.2 — Mission
1.3 —Story
1.4 —Values
1.5 —Brand Adjectives
Chapter 01 Completed
Chapter 02: Positioning
Chapter 02 Overview
2.1 — Marketing Mix
2.2 — Competitive Landscape
2.3 — Target Audience
2.4 — Audience Personas
Chapter 02 Completed
Chapter 03: Brand Messaging
Chapter 03 Overview
3.1 — Tagline
3.2 — Elevator Pitch
3.3 — Messaging Pillars
3.4 — Communication Guidelines
Chapter 03 Completed
Chapter 04: Mood
Chapter 04 Overview
4.1 — Moodboard
4.2 — Color Story
4.3 — Typography
4.4 — Logo
Chapter 04 Completed
Chapter 05: Brand Image
Chapter 05 Overview
5.1 — Image Adjectives
5.2 — Image Guidelines
5.3 — Image Color & Filter
5.4 — Muses & Models
5.5 — Social Media Look
Chapter 05 Completed
Closing
Overview Of Chapter Resources
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Next Steps
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Chapter 03 Overview
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