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The Brand DNA Course
Introduction
Welcome
Manifesto
Letter From The Studio
Select Your Brand Guidelines Template
NEUE | Google Slides Template
SIGNATURE | Canva Template
Resources
Glossary
FAQ
Brand Purpose
Brand Purpose Overview
1.1 — Problem & Solution
1.2 — Mission
1.3 —Story
1.4 —Values
1.5 —Brand Adjectives
Completed
Brand Positioning
Brand Positioning Overview
2.1 — Marketing Mix
2.2 — Competitive Landscape
2.3 — Target Audience
2.4 — Audience Personas
Completed
Brand Messaging
Brand Messaging Overview
3.1 — Tagline
3.2 — Elevator Pitch
3.3 — Messaging Pillars
3.4 — Communication Guidelines
Completed
Visual Brand Identity
Visual Brand Identity Overview
4.1 — Moodboard
4.2 — Color Story
4.3 — Typography
4.4 — Logo
Completed
Image Guidelines
Image Guidelines Overview
5.1 — Image Adjectives
5.2 — Image Guidelines
5.3 — Image Color & Filter
5.4 — Muses & Models
5.5 — Social Media Look
Completed
Closing
Overview Of Chapter Resources
Export Your Brand Bible (For Google Slides Only)
Next Steps
Teach online with
2.4 — Audience Personas
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