Autoplay
Autocomplete
Previous Lesson
Complete and Continue
The Brand DNA Course
Introduction
Welcome
Manifesto
Letter From The Studio
Select Your Brand Guidelines Template
NEUE | Google Slides Template
SIGNATURE | Canva Template
Resources
Glossary
FAQ
Brand Purpose
Brand Purpose Overview
1.1 — Problem & Solution
1.2 — Mission
1.3 —Story
1.4 —Values
1.5 —Brand Adjectives
Completed
Brand Positioning
Brand Positioning Overview
2.1 — Marketing Mix
2.2 — Competitive Landscape
2.3 — Target Audience
2.4 — Audience Personas
Completed
Brand Messaging
Brand Messaging Overview
3.1 — Tagline
3.2 — Elevator Pitch
3.3 — Messaging Pillars
3.4 — Communication Guidelines
Completed
Visual Brand Identity
Visual Brand Identity Overview
4.1 — Moodboard
4.2 — Color Story
4.3 — Typography
4.4 — Logo
Completed
Image Guidelines
Image Guidelines Overview
5.1 — Image Adjectives
5.2 — Image Guidelines
5.3 — Image Color & Filter
5.4 — Muses & Models
5.5 — Social Media Look
Completed
Closing
Overview Of Chapter Resources
Export Your Brand Bible (For Google Slides Only)
Next Steps
Teach online with
Brand Positioning Overview
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock
