2.1 — Marketing Mix
To kick off Positioning, we’re covering the bedrock of all marketing communication – The Marketing Mix.
While there are many definitions, marketing can be boiled down to "putting the right product in the right place, at the right price, at the right time." Through understanding and aligning the pillars of Product, Price, Promotion, and Place, you can create a sales and communication strategy set up for success. This means that when your customer is looking for help along their hero's journey, you show up as the perfect guide just in the nick of time. In our example below, we'll be diving into how orchestrating a strategic Marketing Mix will help position your brand as your customer's ideal guide.